Behind the Scenes — Soft Swerve

A Behind the Scenes Look at Our Soft Swerve Merchandise Collaboration

Soft Swerve

A Behind the Scenes Look at Our Soft Swerve Merchandise Collaboration

Some might argue ice cream is reserved only for summer months, but we think it’s a year-round affair that everyone can enjoy — especially velvety cones of delicious soft-serve from one of our favorite shops in Chinatown: Soft Swerve.

That’s why we’re proud to partner with them for our latest Made in Chinatown merchandise collection. Conceived by designer Jenny Acosta, the collection is inspired by the store’s diverse customer base and how ice cream can be a means to bring people together from far and wide.

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